How PalmsBet Achieved 75% Engagement with an AI Sportsbook Assistant

Discover how Palms Bet launched the first AI betting assistant, reaching 75% engagement. Learn how SSTrader’s white-label AI unlocks personalization, predicted goals, and real-time in-play insights for sportsbooks.

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January 10, 2024
Authors Georgi Apostolov
For Bookmakers, Solutions, AI, ChatSST, Research,

A New Standard in Sports Betting: What AI Assistants Unlock for Sportsbooks

The days of winning user trust with just odds and UI are over.

Operators need a new edge — one that’s intelligent, branded, and built for how users actually engage.

At SSTrader, we’ve built the first AI infrastructure layer that delivers just that:

A fully branded, prompt-driven Assistant that turns raw data into dynamic insight — live, contextual, and on demand.


What Happened with Palms Bet?

One of Bulgaria’s top regulated sportsbooks, Palms Bet, integrated our AI assistant, BetBuddy, directly into their platform.

In just 10 months

  • 75% of bettors engaged with the assistant
  • ✅ Users reported higher confidence pre-match
  • ✅ BetBuddy became part of the daily user flow, not just a feature, but a companion

“It’s not just about predictions, it feels like you’re betting with someone who understands the game.”


⚙️ Not Just AI — Operator Control

SSTrader isn’t a plugin. It’s your new AI content partner.

What you get:

  • Proprietary machine learning metrics (Predicted Goals, Corners, Momentum)
  • A fully brand-customizable assistant - tone, language, logic
  • Delivered via API or widget
  • Controlled entirely by natural language prompts

No dashboards. No filters. No waiting.


Why It Works

  • Engagement → More sessions, more intent
  • Conversion → Faster, clearer paths to the bet slip
  • Brand equity → Your voice. Your AI. Your experience

And the best part? You control everything.


Built with Visionaries

“We’re very happy with our collaboration with SSTrader.
Together, we’ll launch another product that will redefine the player experience.”

  • Alexander Sjarov, Chief Sports Betting Officer, Palms Bet

Palms Bet moved first. Now their AI assistant is a core layer of their pre-match flow — and more is coming.


📩 Ready to Launch Your Own?

If you're a sportsbook, platform, or media brand ready to do more than show odds -let’s talk.

✅ Fully branded
✅ Predictive, real-time content
✅ Controlled by your team
✅ Built for scale


The AI is ready. Now it's your move.





Research